SCRIPPS NEWS, THE WHY, CULTIVATED MEAT
This piece was a package on Cultivated Meat, for the Broadcast show The Why on Scripps News. The news report examined via a deep dive the world of Cultivated Meat. Cultivated meat is meat that contain real animal DNA but animals are not slaughtered. As a designer it was my task to examine the step by step process of how this surprising, radical, and shocking process works. I wanted my opening shot to grab the audience like a master shot in a film. For this shot I mixed my media, working with video, hand drawn vectors from Adobe Illustrator, photos of grass, and a hand drawn silhouette of a farm.
The piece also shows the cultivation process which contains many fat cells that amplify and grow. I wanted to emphasis the subtle amount of motion involved in the micro level of the cells. In order to convey this, I decided to use a tried and true animation method, shimmer. The shimmer allows the cells to squiggle, bounce, and remain in constant motion by key framing between 4 different drawings.
