This product is an ad campaign for the clothing brand Mixology during its sponsorship of WBLI Summer Jam at Nikon Jones Beach Theater. The campaign included look books, physical displays, mailers, and ads.

This campaign incorporates a user journey that spans large scale Nikon Jones Beach sized screens, large scale physical displays, ipads in hospitality, and small scale displays for the lounge. The goal was to take viewers and transport them to a different world. We wanted to bring the refined luxury of the Hamptons and Amagansett to the experience. Our brand is relaxed luxury and at the summer jam we wanted to flex that experience. We built an immersive lounge experience, a luxury look book for the screens, and of course a step and repeat.