SCRIPPS NEWS, SOCIALLY SOBER PACKAGE

Reporting and producing by Jauné Jackson. Graphics by Jen Meller. Package includes open, promo, bump, and side bars. Jauné Jackson approached me at the end of 2023 with a new take on dry January called “Socially Sober.” She wanted to address the trend called Socially Sober but do a twist on the concept treating the story like a cooking series for Mocktails. We developed recipes and side bars that conveyed the cocktails look as well as the ingredients. These can be seen below.